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Sifting Through the Choices

As a successful pet food retailer, we are approached almost weekly by food manufacturers that would like us to carry their foods. On top of scrutinizing the ingredients and the company itself, I always do one more test that I know most of my customers would…I Google it.

The amount of information on pet food and nutrition on the Internet is almost overwhelming. I’ve learned how to sort thru it because I don’t believe everything I read, and believe that just because someone got it onto the Web does not make it true.

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